Nowadays, business success and prosperity depend not only on quality and price but also on how visible it is in the right place.
You may have an interesting and necessary product, social networks, recommendations, but if your business is not visible online or not visible correctly, consider that it simply exists but does not grow.
Why is Being on Social Networks No Longer Enough?
Some business owners think that social networks are fully sufficient to attract and retain customers, but only a few realize that control over social networks is not permanent, and it can be lost at any time. Consequently, it can be said that despite having technical access to the page, social networks do not belong to us.
It’s not so easy to find information on social network pages, especially if this information is not recently posted, which negatively affects the brand image and makes it less professional.
Moreover, social networks do not provide the ability to view such in-depth data as Google Analytics and Google Search Console do.
If you only have a social network, you cannot work on SEO, meaning you lose the opportunity to appear on Google, and consequently, you lose a very large portion of potential customers.
Website, or the Digital Address of the Business
In many cases, the physical address of a business creates the first impression for the customer. In the digital world, the website plays this role. The website creates an impression that works on your behalf and makes your business accessible 24/7.
Having a website along with social networks adds more professionalism and seriousness to the business. The customer realizes that the company cares about their comfort, and this positively affects their behavior and the company’s sales.
The aforementioned Google Analytics and Google Search Console allow us to observe user behavior on the website and improve their experience.
A comprehensive and user-friendly website leaves an impression of trustworthiness, especially when a customer is searching for you for the first time.
What Do You Lose when You’re not Visible?
No matter how good a product you sell and at what affordable price, if the customer can’t see you, you won’t have sales. Most customers search for desired products on Google, so without a website, they can’t find you, and your competitors take your place even if your product is better than theirs.
A business that doesn’t try to establish itself in the digital world cannot grow. You might be doing everything for success, but if you don’t show it correctly, your existence becomes unnoticeable.
Existence in the digital world starts not with posts, but with a space created specifically for your business, i.e., a website.
If you want your business to become visible to customers, we can help you just as we have already helped more than 200 other companies.
