For business owners, receiving customer feedback is crucial, which in the digital world is expressed through likes, comments, and/or sales. However, getting desired feedback from website visitors is becoming increasingly challenging. In today’s world, where information is easily accessible, users aim to obtain only the information they specifically need.
Keeping users on your website for a certain period requires considerable effort, which is why it’s important to understand the reasons why visitors might leave your website.
- The Site is Slow
According to research, 47% of users expect a site to load in no more than 2 seconds, while 40% believe they should look for alternatives if loading takes longer than 3 seconds.
A website should load instantly. During a 1-second load time, users feel they are in control of the process. After 1 second, they still feel in control but recognize the computer’s role in the process. After 10 seconds, they lose interest and often leave the site.
If your competitor has a faster-loading site, it doesn’t matter how interesting your content is – users will always get tired of waiting for loading.
- The Site is Not Responsive Across Different Devices
When discussing user preferences, we must consider how convenient the site is to use on various devices, including phones and desktops.
A responsive website means a site that easily adapts to different gadgets, including desktop computers, laptops, tablets, and mobile phones.
Given that most people today use mobile phones, making the site mobile-friendly is critically important. Otherwise, a large portion of users will leave the site.
A non-responsive website refers to a site with poor UX design, unoptimized mobile speed, inconsistent design across devices, including misaligned buttons and text with inappropriate fonts, non-functional elements, and more.
- Poor Site Structure
If your website structure is disorganized, you may experience rapid user loss. Remember that most visitors don’t read page content thoroughly; instead, they try to focus on key elements that interest them, therefore requiring an organized, well-structured website. The first impression often determines the user’s subsequent actions.
Ignoring basic web design principles can cause visitors to quickly exit the site. For example, if you have a visual hierarchy, it easily communicates to users that you want them to pay attention to certain parts of the content.
- Auto-playing Videos
Another reason visitors might leave your site is auto-playing videos. For most users, videos that play without their permission are irritating, as they waste time looking for the video stop button, so they leave the site.
You should always consider that users need to feel in control of the site, which auto-playing videos take away. For example, if a user is listening to music while visiting your site, they will immediately leave if they encounter an auto-playing video.
- Boring Content
If you want users to stay on your site, you need content with interesting substance. Site owners often focus only on the homepage and pay less attention to other pages. If a user arrives through a link to another page and finds it poorly maintained, they’ll leave the site without even visiting the homepage.
In reality, the website’s homepage has long since ceased to be the center of attention as it once was. Blogs and news are often an easy solution to attract visitors and play a major role in content planning.
If you want visitors to stay on your site, you should focus on neutral content written in simple language. Additionally, people don’t like text filled with barbarisms that confuse them. For example, if you’re selling something, focus on describing its benefits in simple, concise terms.
- Inactive Blog
The simplest answer to why visitors quickly leave a site is an inactive blog. In such cases, users find nothing new to keep them engaged, so they leave and might never return. Also, we should remember that in some cases, too frequent posting can also be overwhelming for users.
- Lack of Contact Information
According to research, 44% of visitors leave sites that don’t provide contact information. It’s important that users can find your contact information easily, without extra effort.
Having contact information is important because it builds trust with users. Neglecting this aspect could be why visitors quickly leave your site.
