Maintaining competitiveness in the online space is quite challenging and problematic nowadays. Business representatives are looking for every possible way to be the first in their field and attract more customers. One of the most important factors for achieving success in the digital world is search engine optimization (SEO). However, unfortunately, in the Georgian reality, many businesses fall victim to various myths, which hinder them from using SEO correctly.
In this blog, you will learn about the 5 most common myths about SEO in Georgia that are harming your business.
Myth #1: SEO is a One-Time Process
Reality: Search engine algorithms are constantly changing, so SEO is an ongoing process. A website constantly needs optimization, content addition, structure changes, which leads to its increased activity, maintaining/improving positions in Google, and long-term success.
Myth #2: Using many Keywords Improves Rankings.
Reality: Nowadays, Google values content, its quality, and relevance, not just the abundance of words. Consequently, more attention is paid to content than keywords. The more meaningful, useful, and necessary the content is for the user, the greater the potential for achieving a high position.
Myth #3: SEO Only Cares about Raising Rankings
Reality: Once you capture the user’s attention and they end up on your website, it’s important to retain them. You need to convince the user that your service or product is the best choice for them. Therefore, good SEO not only attracts users but also turns them into your clients.
Myth #4: Social Media Doesn’t Affect SEO
Reality: The influence of social media is not directly reflected in SEO, however, various online platforms such as Facebook, Instagram, LinkedIn, etc. work on raising your brand awareness, increase site traffic, and through them, it becomes possible to share site content/blog, which reflects on SEO success.
Myth #5: SEO is an Expensive Service for Small Businesses
Reality: The main key to turning a small business into a big business might just be SEO optimization. Through a proper SEO campaign, small business websites will increase in visitor numbers, become more trustworthy for users, and establish their place in the online world.
SEO is not just a one-time process, it’s a long-term campaign that requires constant attention, focus on details, and proper data processing, which can significantly increase site users and improve its positions.
If you haven’t started improving your website’s positions yet, now is the time. The Web Features team will help you develop the right strategy and optimize your site. Contact us for an SEO audit and to optimize your site, let’s develop your business together!
And if you don’t have a website yet, the quality of our projects, clients, and their success will convince you of the need for website creation.
